AVIS: Commit to Being Prepared – Driver and Vehicle

Have you ever reached for the gear shift on the steering column when in actuality it was on the center console? When you rent a vehicle in the course of doing business, it requires focus, attention and preparation every time.



  • Be mentally ready to drive.
  • Wear your seatbelt
  • Look around before putting the vehicle in gear. Know what’s in front, beside and behind you.
  • Pedestrians come first – Yield!
  • Upon arrival, put the vehicles in park. Turn vehicle off and don’t forget the keys.
  • Be physically ready to drive.
  • Taking allergy, cold or other meds? Know how they can affect driving so you can plan ahead.
  • 90% of a driver’s reaction time depends on vision. When did you last have yours checked?
  • Passengers are ready and wearing a seatbelt.


  • Doors closed.
  • Trunk and hood closed.
  • Put on your seatbelt. Any seat – every time.
  • Adjust seat.
  • Locate wipers, turn signals, all gauges, window controls and temperature control.
  • Adjust mirrors.


Visit avis.com/wpo to save up to 25% off your rental on your next business trip.


*WPO would like to thank Avis Budget Group for providing the content



Business News Daily:Money and Connections Still Hurdles for Women Entrepreneurs


 By Nicole Fallon Taylor, Business News Daily Managing Editor

The business world has come a long way from the days when men dominated the scene. According to American Express OPEN’s 2016 State of Women-Owned Businesses Report, 11.3 million U.S. businesses are currently owned by women, and an average of 1,072 new female-owned companies are being started every day. This number is growing five times faster than the national average for all businesses, meaning more women than ever are taking the leap into entrepreneurship.

But it’s not always an easy road — Keri Gohman, head of small business banking at Capital One, said that there are still numerous obstacles female entrepreneurs may have to overcome.

“Women are starting and growing businesses at a rapid rate, thanks to advances in technology and reduced barriers to entry,” said Gohman, whose company recently released a report on female entrepreneurs through its Future Edge initiative, in collaboration with Center for an Urban Future. “Although women have made significant strides, continued hurdles are preventing them from scaling their business or starting one in the first place, like securing financing, acquiring financial skills, and finding and establishing professional networks.”

Click here to read full article.

FORBES: How Dallas Is Fueling Success For Women Entrepreneurs

Early in my career, I worked as a financial advisor in an Oklahoma City-based financial planning practice. It was a great experience. Each day, I helped individuals and small business owners – many of whom were women – manage their finances. It was energizing working with these women and watching as they became more empowered and confident, and took charge of their financial destiny.

With that experience fueling my own journey, I moved to Dallas 10 years ago to work for Capital One. One of the things that attracted me to the company is its culture of innovation and openness to new ideas. Just look at our Garage in Dallas – one of Capital One’s innovation centers, where product managers, software engineers, designers and other experts work together in a collaborative environment to drive new innovation full circle, from rapid prototyping to in-market launch.

The proof of North Texas’ entrepreneurial growth is in the numbers:

This past March, the Center for an Urban Future, with support from the Capital One® Future EdgeSM initiative, released a comprehensive new study exploring the landscape of women entrepreneurs in the U.S.

The study found that of the 25 most populous U.S. cities, Dallas ranks:

  • First in average sales per women-owned business ($198,599).
  • Fifth in the growth of women-owned firms (58%).
  • Fifth in the total number of women-owned businesses (52,789).

Click here to read full article.



*Article written by Jana Etheridge of Capital One Future Edge.

American Express: 50 Fastest Growing Women-Owned/Led Companies Guide to Growth Released Today!

AMEX Blue Box logo

50 Fastest Growing Women-Owned/Led Companies Guide to Growth aims to help female business owners grow their enterprises through tried-and-true methods. Written by the Women Presidents’ Organization’s President and founder, Dr. Marsha Firestone and Director of communications, Susan Johnson and sponsored by American Express, this handbook serves as a tool to arm women-owned businesses with actionable ways to succeed.

Through compelling stories from 15 different experienced female business owners and leaders, this guide provides insight into the strategies that fueled their growth as they highlight tips and best practices on topics including branding, financing, human resources, innovation and sales.

Click here to download your copy today!



Crown Yourself: Lead The Field with the Seven Pillars of Authority Marketing


For centuries, coronations have taken place in societies around the world. During these ceremonies, a supreme ruler is crowned and granted power to make decisions for the state or country they lead. In most cultures these days, this tradition has transitioned into a celebrity status, like that of Prince William and Kate Middleton. There is no equivalent to this type of public declaration in the business world. No one is going to announce to the world that a financial planner has the most experience in New York City, that one divorce lawyer wins more cases than another, or that a doctor has a better technique for heart surgery than his peers.

Becoming the Authority in your industry, community, or marketplace takes a deliberate and systematic approach. No one is going to place the crown on your head and notify your target market that you are the best at what you do. You have to do that yourself. However, by choosing to position yourself as the undisputed expert, influential authority, and in-demand celebrity who everyone wants to work with, you can take your business to new heights, making marketing, selling, and building trust with customers significantly easier and quicker than ever before.

The process of building an Authority Marketing plan is different for everyone, but everyone who finds success in it aims to hit a minimum of seven main focus areas, which we call the Seven Pillars of Authority Marketing.

Click here to read full article.

Footprint Women: Women Who Make An Impression

Johanna Melin Photo

Johanna Wollert Melin

Position: Entrepreneur and Founder of Trice Imaging
Company: Trice Imaging
Founded: 2008 with Co- founders Åsa Nordgren and Martin Westin

What is Trice Imaging?
Trice Imaging is a solution for medical images. Hospitals and clinics around the world use our solution to review, archive, share and manage their medical images. Trice has a classic monthly subscription model, where clinics pay for what they use

Describe how you got to this position.
I grew up in an entrepreneurial family. My dad and my brother are successful entrepreneurs. Their passion to build something greater than themselves inspired me to start my own company with a dream to build a global product.

I have had different roles during Trice Imaging’s journey. The first years before we moved the companies to the US I was the CEO. Then I was Chief Operating Officer (COO) for six years. Now moving back to Sweden, I have a new exciting role as Chief Strategy Officer (CSO).

When we started Trice was a platform helping companies to deliver communication in the mobile channel for all types of customers; newspapers, dating sites and a big fitness chain in Sweden. We got the inspiring idea from Sweden’s biggest OB clinic Mama Mia during a workshop where we helped them with text reminders etc. One of the staff asked us “can you share the ultrasound images to your phone?” We thought the idea was brilliant. If you have an existing printing behavior today it’s going to go digital. So we decided to try to build a way to share medical images. It took us 9 months and all of our resources to build the first prototype of Trice.

When we were building it, we didn’t know anything about DICOM, HL7, Query and Retrieve, Dicom Worklist, FDA approvals, security protocols and without legacy we came up with a very simple and elegant solution to share images directly from the imaging device.

In May 2009, when we launched the first version of Trice, we had a marketing budget of $150.00. From that simple press release, we received attention from all around the world.

What is your biggest success?
We got invited to the Wireless Influencer conference in San Diego, where we met one of the US’s most famous Cardiologists, Dr, Eric Topol. He is today considered the father of Digital Health. When we told him what our technology could do, he said: “I’m leaving in 1 hour to do a TED speech about digital health. If you can give me 2 slides on your technology, I will show it to the world.” During his TED talk Eric Topol and Jeff Immelt, CEO of GE, introduced their new portable ultrasound device called the VSCAN. This was not connected and couldn’t send digital images. Then he showed Trice and he told Immelt during his TED speech: “If you combine these two capabilities, you have a game-changing product”.

Today Trice Imaging is launched in 15 countries around the world and we have global partnerships with Philips, Samsung, Sonosite, Athena Health, Allscripts etc.
Ever since we launched the first version of Tricefy our big dream has been to have the same brand cache in our space as “Intel inside.” In other words, our goal is that every portable Ultrasound device in the world will have “Trice inside.” One year ago our dream came true. We launched the first connected ultrasound device with FUJIFILM Sonosite with “Trice inside.” During the upcoming years we will launch more of these imaging devices.

What is your greatest challenge in the coming years?
Our industry challenges are different. How do we scale and keep operational excellence when it comes to product quality, customer service, onboarding, compliance and organization in new countries? How do we adapt and stay innovative and unique? How do we create a seamless customer journey and at the same time lower customer acquisition, customer support and installation costs? Not easy tasks. But as my partner usually says “Impossible is nothing.”

What is the most important experience that you want to share with other entrepreneurs?
If you are going to build a global innovation, you need to commit to becoming a prophet. Accept that you will struggle against people who benefit from things staying the way they are right now. Our first year, we went to all of the bigger radiology tradeshows in the US and Europe trying to inspire companies we saw as potential global partners in the industry. To be honest, it did not go so well. It would have been very easy to get discouraged. But we didn’t let resistance shake our belief in our product.

The lesson is: If you are early in a paradigm shift, you have to prepare yourself for reactions. People will ignore you, they will laugh at you and fight the change you’re bringing. Leading is bleeding, but don’t ever lose faith in your product. Ignore the people who are laughing and throwing stones at you and find the people who believe in your product. Show the world how your product will make a difference.

Pamela O’Rourke Receives Distinguished Alumni Award


ICON Information Consultants, LP, a provider of human capital solutions, consulting, payroll, and professional services, announced today that its President and CEO, Pamela Chambers O’Rourke, was honored with a Distinguished Alumni Award at The University of Houston Alumni Association 62nd Annual Awards Gala.

Each year, the Houston Alumni Association recognizes alumni who are prominent leaders in their fields. From professional accomplishments to history in service, their achievements are recognized in three categories, the Distinguished Alumni Award, the Distinguished Service Award, and the Outstanding Volunteer Award. The event is an opportunity to meet and greet some of the University of Houston’s best and brightest alumni.

O’Rourke received the Distinguished Alumni Award, given to those alums whose professional accomplishments bring prestige to the university. The Association recognizes that O’Rourke has received numerous business awards over the years, including the U.S. Small Business Administration’s 2005 “Women in Business Champion of the Year” and the “Ernst & Young Entrepreneur of the Year 2009 Award” in the Business Services and Staffing category for the Houston and Gulf Coast Area. She has been awarded annually in the 50 Fastest-Growing Women-Owned/Led Companies list by the Women Presidents’ Organization and American Express.

“I am always appreciative of any recognition, but receiving this award from the University of Houston Alumni Association is a special honor,” said O’Rourke when reflecting on the ceremony. “Being an entrepreneur is the best decision I ever made. At UH, I began to form the guiding principles that I followed when I started my business 18 years ago—unwavering tenacity, the pursuit of excellence, and community support. I learned early on that the bar always has to be high and you need to keep the hunger alive if you want to continue to achieve. You always need to be reaching.”

A native Houstonian, O’Rourke received her Management Information Systems (MIS) degree at the University of Houston while working a full-time information technology job. She founded ICON Information Consultants, LP in 1998 to fulfill her vision of what a consulting company should be. ICON Information Consultants has enjoyed consistent growth — often in double digits — since 1998, and now has over 3,000 consultants across the U.S. and Canada and over $260 million in revenue for 2015.

O’Rourke views education as the foundation of life’s success. As a University of Houston alumnus, she sponsors UH events and scholarships. Additionally, she served as a Board Member of AVANCE-Houston, an organization that enhances parenting skills by promoting family literacy and early childhood development.