Owner & CEO, MarketReach, Inc.
Industry: Marketing & Sales
WPO Chapter: New Jersey V: Princeton
WPO Member Since: 2013
What inspired you to start your business?
I enjoyed – and was good at – cold-calling. Weird, right? I know.
How has being a WPO member helped your business?
WPO has provided support, help in decision-making, members to bounce ideas off of, like-minded women, and authenticity in supporting successes.
What’s your favorite WPO event you’ve attended?
I most enjoy the monthly meetings, and have missed less than four in six years. Even when I had my boy, I showed up with him to the meeting when he was three weeks old.
What challenges have you faced as a woman in business?
Recruiting the right people is difficult, and retaining them requires weekly attention from all layers of management. Also, a 4:00am wake-up often means you don’t get back to sleep.
What’s the best business advice you’ve ever received?
There’s so much. But I guess what comes to mind is, “Hire fast, fire slow.” Most of us have trouble practicing that concept, but it’s such a good one.
What advice would you give to other women entrepreneurs?
Have enough money early on to really invest into your idea. Practice frugality until you know the idea will scale with the investment. But once you know, go all in and hire all the right people (including a salesperson – even if you’re pretty good at sales). Hire an operations person and marketing person, and outsource payroll and accounting.