By Lisa Bragg, CEO & Founder of MediaFace & WPO Toronto IV Chapter Member
I hear it all the time: “people are hungry for content.” As the owner of a content company, I’ve probably said it more than once, myself. But let me clarify: people are hungry for good, sophisticated content.
Calling the volume of content released on a daily basis a “glut” would be an understatement. It’s a deluge, an avalanche. A new blog post is released every 0.5 seconds – to say nothing of videos, podcasts, Tweets, Instagrams, TikToks… And most of it is garbage. There’s a mix of human and machine work at play to make sure that the good stuff gets seen. Popular content is form-agnostic: there are viral short stories and viral chickpea curry recipes in addition to viral videos and Tweets. People still want what they consume to have meaning, and meaning still means that they connect with it, and can discuss and dissect that connection with other people.
Read more here.