WPO Guest Blog- Meet the C-Suite: Amanda Gorecki, President of Healing Waters and Pure MD

Congratulations to our WPO Member Amanda Gorecki! 

  • Name: Amanda Gorecki
  • Company: Healing Waters and Pure MD
  • Title: President and Founder
  • Headquarters: Buford, Ga.
  • Background: Masters in Nursing, Family Nurse Practitioner, Neurosurgery, Emergency Medicine, Medical Aesthetics and Plastic Surgery.
  • First job: I was a bagger at a local grocery store. I loved this job.
  • Education: Seattle Pacific University – Bachelor of Science in Nursing; University of Alabama at Birmingham – Masters of Science in Nursing
  • Residence: Cumming, Ga.

Business Strategy

How’s business: We are in a strong phase of growth which presents both challenges and many opportunities.

Biggest challenge for your business: The biggest challenge is that we are in multiple states and are quickly growing.

What’s going to change at your company in the next year: We are looking to grow into a hospital in Wichita, Kansas and in the Atlanta area. We are strategically looking for the right partnership.

Company goal yet to be achieved: Continual growth of leadership – so employees can have more independence and can lead their teams more effectively. I am working to establish a clear direction for the company so that employees know their individual opportunities and can focus on them.

Management philosophy

Guiding principles for good management: Start with the right people, make sure they have the capacity and ability to do the job, invest in them, give them opportunities with rewards and enjoy celebrating their successes.

Best way to keep competitive edge: Stay educated on the newest technology, ingredients and opportunities. Also, thoughtfully decide which opportunities will be the best ones to partner with as a company.

Why people like working for you: We are in a fun industry and we are known for striving to be the best in our field. The leaders and team members take a lot of pride in their work and pride in the company. We are a strong team with amazing long term players and I think they like the family our company has become.

Most inspiring entrepreneur: Sara Blakely of SPANX.

Judgment calls

Best business decision: Partnering with strong developers and strong leadership who have potential. I have one leader who has been with us since we opened and now she is the director of marketing. I saw potential in her, invested in her and she is such an amazing asset for our company. She is one of the best business decisions we have made and it has been fun to watch her grow. She has been a great return on investment for the company.

Hardest lesson learned and how you learned it: My background is in healthcare. This can be challenging because while I understand the work we do with patients in full detail, I did not have finance, HR, marketing or legal experience. I have learned some hard lessons from not having this knowledge and have had to develop these skills in order to handle situations.

Toughest business decision: Deciding when to pursue a problem legally. Overall it is painful, but at times is the only way to stop a situation from continuing to damage your company.

Biggest missed opportunity: Stronger financial accounting earlier on so we could have better understood the levers that would make change within our organization. By not having this data, we entered in contracts that at times were not good for us. Having a strong financial foundation has helped immensely with establishing these relationships correctly from the beginning.

True confessions

Like best about job: I love working with our leaders. I feel that we have amazing women leaders. I love learning from them and they teach me every day.

Like least about job: When there is a problem, it often becomes my responsibility and sometimes this can be draining. I often deal with the tough business calls and decisions which can be hard.

Pet peeve: People who do not hit deadlines or do not follow through. I do not like following up on others to make sure they do their work.

First choice for a new career: I love what I do and can’t imagine doing anything else.

Predilections

Most influential book: The 5 Levels of Leadership by John Maxwell. This book has helped me so much.

Favorite cause: Parkinson’s research. My husband treats Parkinson’s patients and tremor patients with Deep Brain Stimulation and it is very rewarding to see their improved quality of life.

Favorite restaurant: Bread & Butterfly.

Favorite way to spend free time: Reading or relaxing with my family.

Favorite music: Christian Praise music – it keeps me positive and focused on where I need to be.

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