Crown Yourself: Lead The Field with the Seven Pillars of Authority Marketing

Untitled-design-1-724x1024

For centuries, coronations have taken place in societies around the world. During these ceremonies, a supreme ruler is crowned and granted power to make decisions for the state or country they lead. In most cultures these days, this tradition has transitioned into a celebrity status, like that of Prince William and Kate Middleton. There is no equivalent to this type of public declaration in the business world. No one is going to announce to the world that a financial planner has the most experience in New York City, that one divorce lawyer wins more cases than another, or that a doctor has a better technique for heart surgery than his peers.

Becoming the Authority in your industry, community, or marketplace takes a deliberate and systematic approach. No one is going to place the crown on your head and notify your target market that you are the best at what you do. You have to do that yourself. However, by choosing to position yourself as the undisputed expert, influential authority, and in-demand celebrity who everyone wants to work with, you can take your business to new heights, making marketing, selling, and building trust with customers significantly easier and quicker than ever before.

The process of building an Authority Marketing plan is different for everyone, but everyone who finds success in it aims to hit a minimum of seven main focus areas, which we call the Seven Pillars of Authority Marketing.

Click here to read full article.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s