Redefining Boundaries: Can you see the competition coming?

IBM blue

What makes the world’s top executives cringe? “The ‘Uber syndrome’ – where a competitor with a completely different business model enters your industry and flattens you,” said one executive. As the CIO of a U.S. transportation firm, this is someone who knows just how much momentum an eighteen-wheeler builds up when it’s barreling along the freeway. But many other business leaders also fear a new rival could turn their companies into roadkill.

So how are C-suite executives (CxOs) tackling the threat of competition from companies in other sectors or with very different business models? Our latest study explores what they think the future holds, how they’re identifying new trends and how they’re positioning their organizations to prosper in the “age of disruption.”

Click here to read more.

WPO would like to thank Kathy Pavlik at IBM for sharing this great content. If you would like more information or would like a presentation to your company, please contact Kathy  at



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