Use This Simple Test to Set Your Company Apart

In Roger L. Martin‘s insightful article for the Harvard Business Review, “The First Question to Ask of Any Strategy” he gives a simple and straightforward approach to evaluate any business decision.

“The test I apply is quite simple. I look at the core strategy choices and ask myself if I could make the opposite choice without looking stupid. The point is this: If the opposite of your core strategy choices look stupid, then every competitor is going to have more or less the exact same strategy as you.”

Click here to read the entire article.

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