As a small business owner you might never have considered the possibility of selling your product internationally. But consider this – 260,000 small businesses export their products and small businesses account for 29% of US exports. With some time and research, your small business can be among them.
First things first. Before trying to sell internationally you need to choose the international market to target. This decision can be based on language, tax policies or any number of other factors. Research the market, then put together an international sales team or internet sales campaign (or both). Find partners and build alliances in your target market. If you’re targeting a market whose native language isn’t English, be sure to find a credible translator to manage your website translation and communications.
With the right preparation, you can be well on your way to having an international presence.
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