WPO Fall Regional Seminars with Professor Neeli Bendapudi, Ph.D.

The Women Presidents’ Organization and American Express OPEN are proud to present:

The Living Brand with Professor Neeli Bendapudi, Ph.D., Professor of Marketing and Director, Initiative for Managing Services at the Fisher College of Business, The Ohio State University.

The Living Brand: Your brand is not static; it is not a logo; it is not a jingle. Your brand is brought to life at every interaction that your customers have with your employees. In this session, you will learn how to assess your brand, identify opportunities you may have missed to communicate your message, and develop strategies to improve your living brand moving forward.

Click here for registration information.


Wednesday, October 6, 2010

8:30 am – 11:30 am


Thursday, October 7, 2010

11:30 am – 2:00 pm


Tuesday, October 26, 2010

11:30 am – 2:30 pm


Wednesday, November 3, 2010

4:00 pm – 6:30 pm

Click here for more information and registration.


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