Selecting the right keywords to optimize your site for Google rankings can be tough, but also extremely helpful in making your pay-per-click and paid searches successful. Inc. recently listed 5 keys to selecting the right SEO keywords for your business:
- Focus on Good Phrases- your keywords do not have to actually be just individual words. Focus on phrases that answer questions such as, “what does your business sell?”
- Avoid “Vanity” Keywords- narrow down your product or service, and use more descriptive words, not just the most basic level.
To read more from Inc. on tips for selecting the most effective SEO keywords, click here.