Twitter is becoming more business friendly this year, with a variety of new features. Some that you may find useful for your business, as listed on OPEN Forum, include:
1. Contributors- multiple people will be able to Tweet to one account with different log ins. This means no more sharing your log in information, risking problems, such as changing passwords as employees come and go.
2. Verified Accounts- this already exists for celebrities, but will be extended to businesses as well, so customers know that they are communicating with the correct account.
3. Direct Messages- you will be able to accept direct messages from anyone, not just those you follow. This means customers can interact with you privately, instead of using @ replies.
For more information on Twitter’s new additions from OPEN Forum, click here.