According to the Wall Street Journal, social media adoption by businesses with fewer than 100 employees doubled to 24% last year. Yet, are these business owners seeing the results from their social media efforts? Some entrepreneurs have mixed feelings about it.
A survey of 500 small business owners found that only 22% made a profit from promoting their companies on social media sites, while 53% said they broke even, and 19% said they actually lost money.
What social media initiatives have you started? Have you seen an impact on your business and revenues?
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