A company’s website should be easy for customers and clients to find, as well as to use. When a consumer is searching for the product or service that your business provides, you want to make sure they can find your company’s site first. It is also necessary to make sure the website is easy to understand so potential clients are more inclined to buy. There are several ways to update a site, without doing a total overhaul, to optimize rankings on search engines and ensure customer satisfaction.
>Give each page a unique title. This allows the search engine to recognize each page separately, thus affecting your search ranking. Pick a title to describe the content on each specific page.
>Improve shopping cart and payment options. Make it as easy as possible for consumers to use, to encourage them to buy.
>Delete extras. Just because new technology comes out, doesn’t mean it will fit with your site. Too many extras can get confusing for customers and can slow down the site.
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