Small changes in a website can make the biggest differences in how high that site will appear on a search engine. Search Engine Optimization (SEO) helps to do just that; it improves search rankings so your company site shows up higher on Google, Yahoo, and other search engines.
There are two types of searches that companies can use. The first is organic search, which is the one that SEO helps improve. Organic search is a free way to market a company, find potential clients, and naturally raise your search engine rankings. The other is Pay-per-Click searches, where companies buy the space on the search engine site. Pay-per-Click is a great option to use with the organic search if you have the money to spend. On Google for example, Pay-per-Click searches appear at the top and right side of the page, while organic searches are listed under those.
Entrepreneur has put together the following list of tips to enhance Search Engine Optimization:
>Start early: give this process some time to work. SEO can take more than six months to really see a change in rankings
>Content is king: Come up with a list of the top 20 search terms for your business. Think about how customers would search for your product or service in their terms, and then link that into your site.
>Don’t use the same keywords over and over: Search engines will weed the site out if they see this happening.
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