What is Twitter?

Twitter has quickly grown to become one of the most talked about social networking phenomenons. Yet it seems like most people are still confused about what it is, how to use it, and what the words “tweet” and “follow” mean when using it. If you haven’t explored the world of Twitter yet, it may be time to look into how Twittering can help build your business.

Twitter is place for you to post quick, 140-characters or less, updates about whatever you would like, also known as “tweets.” As a business woman, it may be helpful to post about a recent accomplishment of yours or your company’s, or a new service you provide. Once you know what you want to say on Twitter, you need an audience to listen. You can “follow” people on twitter, allowing you to read their tweets. However, this does not mean they will be able to read yours as well, unless they follow you also. The best way to gain followers is by starting to tweet, and following others.

Even though 140-character tweets seem short, you want to make sure your tweets are interesting enough to grab others’ attention, and make them want to follow you. Try catchy phrases about your business for example. If you want to include a link in your tweet, try using TinyURL so it will fit. You can link to your website this way, or even your blog. One of the most recent people to get press for their Twittering is Zappos CEO Tony Hsieh. Click here to read his blog about how twitter has effected him and his company.

Explore Twitter, and test it out for your business. Also, remember to follow me on Twitter for member media opportunities and other WPO news. Click here to go to the WPO Twitter page.

For some more reading about Twitter, try the following articles:

How to Twitter from the Wall Street Journal

Desperately Trying to Quit Twitter from Time Magazine


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