If you haven’t already started engaging in the social media trend, now is the time. Some business owners may be unsure if social media will be good for their company, or think they can do it all on their own for nearly no money. BusinessWeek is debunking a list of 6 common myths surrounding social media, to help you be more confident in making your first steps into the social media world.
Myth 1: Social media is cheap, if not free: Many of the sites you can use are free, however, if you want to use them to market your business correctly, it is going to cost you, sometimes $50,000 or more. Creating a functioning site for your business takes time, money, and experience.
Myth 2: Anyone can do it: Several people are claiming they are social media experts, but the real experts have more than 10 years of experience in social media marketing.
Myth 3: You can make a big splash in a short time: If you have a huge following already, then it will be easy for you to be a social media star as well. However, the normal person might not find their site is becoming popular quickly.
To read three more myths set straight from BusinessWeek, click here.