How many of you have accounts on MySpace? According to an article recently published on businessweek.com women between the ages of 35 and 50 are the fastest-growing segment on social media networks, especially MySpace.
The article explains that social media of the future will be focused on women and that any websites that hope to be successful will know to target women. A study by Rapleaf examined over 13 million people and found that women far outpace men in using social media.
What does the future hold? The article predicts that there will be a rise in females hired in the social media realm. With the focus on women, male audiences will be seen as less valuable than female ones. Read the article here.
Again, I invite your thoughts. Are you active on social media sites? Does using social media (i.e. Facebook) piggy back on reputation management?