A new reputation management industry is offering businesses help countering negative search results on the web. The aim is to defend clients against any unfavorable or damaging information on the web that could ultimately mean lost business.
They work by tracking what is written about your company and then promote the positive pages that are revealed from a search and create other sites that push the damaging references off the page. Yet another tool to add to your marketing/PR toolkit.
Currently, there is little agreement on where the line should be drawn on this and whether the newly created sites are unfairly spinning search results.
What do you as small business owners think? Is your reputation your business?
Managing your reputation may be helpful but will not repair a business.