Recommended Reads

As the WPO is turning ten this year, our annual conference is going to be a celebration of the success of the last decade and planning for that of the next. We are proud to be featuring superb speakers, including author and professor Jim Collins, CEO of the Trendsight Group Marti Barletta, and CEO of Saatchi and Saatchi Worldwide, Kevin Roberts.

All of our speakers happen to also be authors – and so we thought a good prep for the New Year as well as for the 2007 conference would be to catch up on our reading. Below please find the recommended reads and, if you’ve already read them – please don’t hesitate to review

Good to Great: Why Some Companies Make the Leap . . . and Others Don’t

Author – Jim Collins
Based on a five-year research project, Good to Great answers the question: “Can a good company become a great company, and, if so, how?” True to the rigorous research methodology and invigorating teaching style of Jim Collins, Good to Great teaches how even the dowdiest of companies can make the leap to outperform market leaders the likes of Coca-Cola, Intel, General Electric, and Merck.

Learn more about Jim Collins and his work at

•Primetime Women – Introducing PrimeTime Women™
Author – Marti Barletta

Let me introduce you to PrimeTime Women – women from 50 to 70 years old. Boomer women are currently in PrimeTime and they are the healthiest, wealthiest, most active, educated and engaged generation of women in history.
Learn more about Marti Barletta and her work at

•The Lovemarks Effect: Winning in the Consumer Revolution
Author – Kevin Roberts

The Lovemarks Effect is the follow-up to Lovemarks: The Future Beyond Brands. The book presents extraordinary stories told by the business leaders and marketers of some of the world’s best loved brands: AVEDA, Benetton, Ben & Jerry’s, Dansko, Kiehl’s, Montblanc, Segway, Toyota, and Tiffany & Co. Each interview, along with scores of case studies, tells a unique story about Lovemarks’ application in the real world – canvassing themes from the Attraction Economy to the in-store experience, design to sustainability, along the way. The book also includes a 7-step guide to putting Lovemarks principles into practice.
Learn more about Kevin Roberts and his work at

The descriptions above are standard and can be found on each of the author’s respective websites.


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