Focus on Public Relations

A few weeks ago, the WPO hosted a very successful webcast that focused on Public Relations strategy and how to create a BUZZ. Additionally, the webcast discussed how to measure the efficiency of your PR campaign, how to pitch to different types of media outlets and identifying your target market.

If you missed it, it featured WPO members Patty Briguglio (MMI Associates, Inc), Monica Smiley (Enterprising Women Magazine), and Susan Solovic (SBTV), and you will be able to access it on the WPO website by the end this week under the Members Only “Resources” section.

That said, now that we’ve heard from the experts, we hope you’ll share your PR best practices. Please blog on the best PR you’ve received and how you achieved it! Also – if you have any questions about the webcast or for our experts – please feel free to ask them here!

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