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March 21, 2012 / Women Presidents' Organization

Small Businesses Increasing Social Media Use

It seems these days that everyone is hopping on the social media bandwagon. The trend of increasing social media and internet use also applies to small businesses which use these tools to grow and connect with customers. According to a recent Citibank survey of 749 small businesses in the US, 41 percent used social media channels and 70 percent used a company website for marketing purposes within the last year. Furthermore, 60 percent plan to increase marketing activity on their websites while 40 percent say they intend to use social media tools such as Facebook, Twitter, and LinkedIn for marketing purposes.

Since 2010, the number of small businesses selling goods and services online or via email has increased from 16 percent to 24 percent while the use of social media channels increased by 6 percent.

Younger businesses owners were more likely to use social media as a marketing tool with 54 percent of small business executives under the age of 45 using such tools. Only 36 percent of executives over the age of 45 reported using social media for marketing.

Learn more about how your business can take advantage of online marketing and social media on the Citibank website.

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