Workshops at the 2011 WPO Conference

1. The Chinese Challenge

SPEAKER: Oded Shenkar, Ford Motor Company Chair in Global Business Management, Fisher College of Business, The Ohio State University

Sponsored by: Denihan Hospitality Group

2. Small but Mighty: Leveraging Collaboration to Grow

PANELISTS:

Nancy Lyons, CEO/President, Clockwork Active Media Systems & WPO Member

Davis Yung, President, Fresh Direct Produce Ltd. & Cisco customer

MODERATED BY:

Alison M. Gleeson, Vice President, US Commercial Sales, Cisco

Sponsored by: Cisco

3. Adapting Your Brand Strategy to the New Economy

SPEAKER: Elizabeth Amorose, Partner, Thinkso Creative, LLC

Sponsored by: American Express OPEN

4. Doing Business Internationally – All the Help You Ever Needed

PANELISTS:

Elizabeth R. Atkins, EVP, Head of Sales, Global Banking, Wells Fargo International Group

Colleen Jennings Dey, Vice President, Chubb Multinational Solutions, Chubb & Son Inc.

Zhu Julie Lee, Partner, Business Law Department, Milwaukee office, Foley & Lardner LLP

MODERATED BY:

Maria C. Coyne, Executive Vice President, Business Banking, KeyBank

Sponsored by: Foley & Lardner LLP

5. 20/20 or Willful Blindness

SPEAKER: Margaret Heffernan, Entrepreneur, Chief Executive & Author

Sponsored by: Prudential Long-Term Care

6. How She Did It! (And You Can, Too!)

ZENITH MEMBER PANELISTS (MORNING SESSION):

Roz Alford, Principal, ASAP Staffing LLC

Linda Drake, Founder, TCIM Services, Inc.

Margery Kraus, CEO/President, APCO Worldwide Inc.

ZENITH MEMBER PANELISTS (AFTERNOON SESSION):

Celeste Gudas, President, 24 Seven Inc.

Andra Rush, CEO/President, Rush Trucking

MODERATED BY:

Adriana Gardella, Freelance Business Journalist

Sponsored by: Avis

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