2011 WPO Regional Seminars

Women Presidents’ Organization and American Express OPEN are proud to present:

Stirring it Up: How to Grow Your Business, Make Money, and Save the World

featuring Gary Hirshberg, Chairman, President and CE-Yo of Stonyfield Farm

October 13th – The City Club of San Francisco – 155 Sansome Street, San Francisco, CA. Click here for registration and more information.

October 19th – The Sheraton Meadowlands – 2 Meadowlands Plaza, East Rutherford, NJ. Click here for registration and more information.

October 28th – The Mayflower Renaissance – 1127 Connecticut Avenue NW, Washington DC. Click here for registration and more information.

November 2nd – The Westin Michigan Avenue – 909 North Michigan Avenue, Chicago, IL. Click here for registration and more information.

“Gary Hirshberg has a riveting story of how he marketed 7 cows with no money to $370 million in annual revenues.   He will inform and amuse audiences with the only compelling case I personally have ever heard for how sustainability saves and makes a business money and is not just about social responsibility.” Susan Diamond, WPO

This program will include:

1. The strategy that Gary Hirshberg put into action that led to Stonyfield’s growth from its infancy as a seven-cow organic farming school to its current $370 million in annual sales.

2. How Stonyfield has parlayed its social media platforms and marketing initiatives into successful and authentic communication with consumers.

3. How Stonyfield has challenged the myth that social or environmental missions conflict with the company’s financial objectives and instead created a “win-win-win-win-win-win-win” business model in which all stakeholders (employees, investors, customers, consumers, suppliers, farmers and shareholders and even the cows) all win.

Special thanks to American Express OPEN who has generously underwritten these events.